One Architecture Week

The Possible Impossible

Client: Оne Foundation for Culture and Art

visual identity | branding | corporate identity | promotional materials | merchandising

One Architecture Week is an annual international festival for architecture in Bulgaria. A week-long meeting and an idea exchange platform for architecture, interior design, landscape, and urban environment.

An important topic (The Possible Impossible)which mainly aimed to bring back to life the Kapana district in Plovdiv — that old neighborhood in the city center that we already know so well. But back in 2014 Kapana was deserted, neglected and turned into a parking place although once a place full of small workshops of craftsmen begun flourishing at the beginning of the 20’th century. Our challenge was to create a visual identity of the festival that corresponds to the topic: The Possible Impossible. And not only that but also to create an identity that speaks to the architects as well as the broader public.

We needed to re-build the perception for Kapana and transform it into the new artistic neighborhood where design and art meet and live happily together and forever. Kapana means “The Trap”. What we did to promote the area was to create a fictional society of mice that inhabit Kapana and work hard on repairing the damaged facades and houses. Those “mice“ were the architects, the students, the public and inhabitants that will help build the new future of Kapana. Why mice exactly? The mouse as an animal that takes over deserted places and quickly establishes its own habitat and society. The mouse that loves trashy old houses and transforms them into its own home. The mouse as a social animal. The main goal of Possible Impossible architecture week was to investigate the possibilities of the place within its historic and cultural heritage and the contemporary context.