client: Swimming pool

visual identity | web

Swimming pool is a ‘dream come true’ for every explorer and art lover.
Swimming pool is a non-profit contemporary space in the heart of Sofia, placed on a stunning rooftop with an empty pool built in the 1930’s.

They organize exhibitions and all sorts of art events with local and global significance.
The focus of their projects lies on artist and curatorial research, collaborative approaches, art education, and art politics.

Swimming pool is founded and curated by Viktoria Draganova.

We created Swimming pool’s new visual identity and website. And we are proud to say we are part of the Swimming pool creative society.

www.swimmingpoolprojects.org

Client: Ministry of Culture Bulgaria

print | visual identity

22 students from four Danube riparian countries — Bulgaria, Serbia, Austria, and Germany — explored the Danube region and its hidden heritage. This exploration resulted in 12 artistic positions, built around one central figure — the Danube — a river as diverse as the various people and cultures settled on its banks for millennia. In the time following a year-long research, the artworks were exhibited in the participating countries. After exhibitions in Ruse, Bulgaria, and Novi Sad, Serbia, the Kunstzentrum Karlskaserne, Germany, was the third and penultimate station of the work on its journey through Europe. The project was completed with the exhibition in the Austrian Cultural Quarter in Linz in November 2019. The research resulted in an exhibition, booklet publication, and a poster.

Time Travel — the subject of the Bulgarian project — is an exploration of abandoned, yet significant and compelling locations along the river. We designed the posters for all participating countries as well. Our approach towards this project was an effort to outline a specific story. Each country has its own narrative to compose within, letting the frame serve, like the Danube itself, as both physical and imaginary borderline.

client: architect Ivan Bonev

print | visual identity

Networks of De-institutional Architecture: Tokyo by architect Ivan Bonev draws an image of a less known face of Tokyo. So, no matter how familiar you are with the biggest metropolis in the world you will find а picturesque journey between the everyday activities of Tokyoites. Those stories reveal architectural design, behaviorology, and management of independent de-institutional common spaces and the networks they form.

It was more than a pleasure for us to work on the visual identity of this immense research, gathered in this exquisite book.

@iamivanbonev

client: Muzeiko

exhibition design | visual identity

Green Muzeiko presents five educational pop-up mini-exhibitions. The main aim is to challenge children and families to get involved in the world eco challenges and thier solutions. We created the visual identity of the five exhibition modules.

The "Sorter" module illustrates the separate collection of packaging waste.

The "Lighting" module illustrates the effect of ordinary light bulbs, as well as that of LED lighting on the environment.

The "The water at home" module illustrates the huge amount of water we use in our daily lives and the long and complicated process of purifying it before it returns to nature.

The "Old items for new purposes" module shows how unnecessary items can be reused or valuable to someone else.

The  "Where do toys go?" module focuses on the pollutinon of the oceans with plastic, especially toys.

What we did was to create the creative concept, the illustrations and the visual identity of these mini-exhibitions.

www.green.muzeiko.bg 

client: O.SEM

visual identity | branding

O.SEM (осем – eight in Bulgarian) is a team of eight young entrepreneurs who opened a brand new dental clinic in Burgas, Bulgaria, based on innovative and high-quality dental service.

The typeface and the colors of the logotype give the brand a feeling of purity, elegancе, and professionalism. Together they form a combination of trust, character, and make the brand easily recognizable.

Their logo design is inspired by the symbol of togetherness in the name of the health and care cause of the brand.

www.osemdental.com

client: Plovdiv – European Capital of Culture 2019

visual identity | wording

Starting in 2017, Plovdiv-based chitalishta have been the most active and key partner of the Plovdiv – European Capital of Culture 2019 initiative. For more than a year and a half, we’ve been executing the new visual identity of Plovdiv’s chitalishta. The design of the logo was meant to help reviving people’s interest in the work of these regional institutions as homes of active culture. The sign bears the words “Onwards, Follow the Sun of Science” inscribed in a sunlike circle, as a reminder that chitalishta are Bulgaria’s oldest institutions serving the communities’ needs of education and enlightenment. The new sign is also a symbol of unification between the active partners united by their future "together". Both the typeface and the colors combine the past and present reflecting chitalishta presence in today’s cultural life. Another goal of the new sign was to attract young audiences to the chitalishta, stimulating young people to offer their uniqueness, potential, energy, and enthusiasm.

www.plovdiv2019.eu

client: Оne Foundation for Culture and Art

visual identity | branding | corporate identity | promotional materials | merchandising

One Architecture Week (OAW) is an annual international festival for architecture in Bulgaria. A week-long meeting and an idea exchange platform for architecture, interior design, landscape, and urban environment.

The Possible Impossible was an important project, that aimed to bring back to life the Kapana district in Plovdiv — an old neighborhood in the city centre that we already knew so well. Back in 2014 Kapana was deserted, neglected and turned into a parking place, although once a place full of small workshops of craftsmen, flourishing at the beginning of the 20’th century. Our challenge was to create a visual identity of the festival that corresponds to the topic The Possible Impossible. And not only that but also to create an identity that speaks to the architects as well as the wide audience.

We needed to re-build the perception for Kapana and transform it into the new artistic neighborhood where design and art meet and happily live together. In Bulgarian Kapana means “The Trap”. What we did to promote the area was to create a fictional society of mice that inhabit Kapana and work hard on repairing the damaged facades and houses. The mice were the architects, the students, the public and inhabitants that would help build the new future of Kapana. Why mice exactly? The mouse is an animal that takes over deserted places and quickly establishes its own habitat and society. The mouse that loves trashy old houses and transforms them into its own home. The mouse as a social animal. The main goal of The Possible Impossible architecture week was to investigate the possibilities of the place within its historic and cultural heritage and the contemporary context.

onefoundation.bg

client: LoveGuide

visual identity | web

LoveGuide is a religion for youngsters. So is Viber. That’s why we can’t imagine a better collaboration. And a better result: LoveGuide Viber Stickers!

We’re so glad we were on this creative journey together and did our part in illustrating the most common emotions we usually share with friends. It was quite fun.

www.loveguide.bg 

client: Solti Ltd

visual identity | branding | corporate identity | promotional materials | merchandising

Solti Ltd. trades with firefighting equipment since 1991. The company has a solid market share and wanted to expand its product range. Solti contacted us with the request to refresh their logo. After extensive research and analysis of the market and the current position of the company, it became clear that a full redesign is required. A solution had to be found for a market defined by governmental restrictions with a quite diversified target audience. It was necessary to create something suitable for B2B as well as B2C communication. To meet its new business goals, we suggested a new brand identity that will communicate the brand as a solid corporate image to the B2B clients, as well as friendly and more accessible to the end customers. The bold and confident logo reflects the firefighting industry as well as the personality of the company. The new brand identity gives the opportunity to unite the whole visual communication and make it consistent and recognizable. We incorporated the slogan “All about your fire safety“ to ensure clarity of Solti’s services.

solti.bg

client: Vacom, Pastir

packaging

Pastir is a dairy brand in Bulgaria. As there is huge competition between dairy companies, the brand needed to change its packaging to make them stand out on market shelves. Pastir means "shepherd" in Bulgarian. Our concept for the new packaging was inspired by the respect and devotion between the animal and shepherd. Milk comes from the animal, but the daily care and work of the people involved in the process are decisive for the product's quality at the end of the process.

www.pastir.eu

client: America for Bulgaria Foundation

visual identity | exhibition design | branding | corporate identity | promotional materials | merchandising

Muzeiko is the largest Children’s museum in Southern Europe. The main idea of Muzeiko is to encourage children’s curiosity about science, engineering, ecology, communication, and the arts through play.

Everything in Muzeiko’s home has been thought out down to the last detail – from the specialized architecture, through energy efficiency, to the space for interactive exhibits.

As a newly established contemporary museum, Muzeiko had to get quickly known and recognized as an educational center for children and parents and needed a strong and engaging visual language. The visual identity that we created is pulled out of the graphic murals and exhibits in the museum. To be easily recognized and distinguished Muzeiko also needed appropriate graphic materials for special events and programmes that take place inside and outside the museum. Besides promotional materials, Muzeiko needed an exclusively designed merchandise to be sold in the gift shop and to serve as promotional goods. The products are based on the visual language of the exhibition graphics, the Muzeiko logo and the nature of the building itself.

www.muzeiko.bg

client: America for Bulgaria Foundation

packaging | branding | visual identity | corporate identity | promotional materials | merchandising

Muzeiko is the largest Children’s museum in Southern Europe. The main idea of Muzeiko is to encourage children’s curiosity about science, engineering, ecology, communication, and the arts through play. Everything in Muzeiko’s home has been thought out down to the last detail – from the specialized architecture, energy efficiency, and space for interactive exhibits.

Together with the team of Muzeiko, we created branded merchandise, representing the role of this place as a bridge between the educational institution and a playground. We carefully selected items that fit well with the triangle logo of Muzeiko and could be easily recognized, look original and be functional as well. 

www.muzeiko.bg

Client: Edno Magazine

print

Edno (One) is an iconic magazine for culture and art. Going through a major transformation they needed a whole new identity. When we started working we were free to change the appearance of the magazine and to create a whole new concept. And freedom is usually the best tool for creativity. We commissioned a new typeface to the famous London based type-designer Radim Peško. We also made a grid for both Bulgarian and English and made art direction for the fashion products photography sessions.

Client: Ciao Bimba

web | branding

Ciao Bimba approached us as a startup company — they design handmade natural fiber art dolls that speak directly to children and inspire them to invent their own worlds. The origin of their dolls lies in the Waldorf pedagogy, which highlights the value of natural materials. As a newly established company in a very specific and narrow market, they needed an identity that would make them stand out above their competition and position them globally. We started our design process by analyzing the business and subtracted three core values: Exclusive, Open and Playful. This became the base of their brand identity. A specific typeface was designed to support the brand, along with standard typography. In a collaborative brainstorming session, we clarified the main target group and determined market opportunities based on our research on competitors in their price range. We developed a warm relationship with the company founders and continued working with the brand, taking care of the packaging, fair stall, product catalogues, web, etc.

www.ciaobimba.com

client: Оne Foundation for Culture and Art

branding | print | merch

This project is a result of a wonderfully held competition by One Design Week. The task was to create a brand new appearance of a bike. And the main goal — to represent the sensation of freedom and style of the present-day.

client: Studio Komplekt

visual identity

Studio Komplekt is a new type of creative agency dedicated to content creation through the power of design. Studio Komplekt curates exhibitions and pop-up shows, produces events, and writes editorial content for various media. Inspired by Studio Komplekt we created its visual identity with a smooth but meaningful design that represents their superpowers.

www.studiokomplekt.com

Client: One Foundation for Culture and Art

visual identity | merch | wayfinding

One Architecture Week is an annual international festival for architecture in Bulgaria. A week-long meeting and an idea exchange platform for architecture, interior design, landscape, and urban environment.

In 2011, the festival explored the topic Architecture Unlimited. For the visual identity we searched for the borders of the unlimited. We asked ourselves how unlimited architecture really is and could it be possible to create the most amazing architecture if you get (for instance) "30 marines, 2 saws, and you place them on an island for one year?". The visual identity evolves around different tasks or lists with bizarre combinations, that make you think where the limit is and whether it could be aarchitecture.

onefoundation.bg

client: Hristina Tasheva

print | book

Hristina Tasheva is a Bulgarian/Dutch artist. Her latest work refers to the migrant crisis on the Southeastern border of Bulgaria. Hristina approached us and together we compiled her exploration into a book that represents her long study on the complexity of beliefs and prejudices in the Strandzha Mountain, Bulgaria. The book “In Belief is Power“ became an outstanding success and won several prizes and acknowledgments on different photographic and art festivals.

www.hristinatasheva.com

client: Synthesis Gallery

visual identity

On March 2020, Synthesis Gallery presented the exhibition Small World by British photographer Martin Parr. He is a key figure in contemporary photography, one of the best-known documentary photographers in the world and a member of Magnum Photos.

The exhibition was curated by Nadezhda Pavlova and Nikola Mihov who invited us to join and create its visual identity.

gallerysynthesis.bg

client: Wild Shipka

visual identity | packaging

Shipka is the right place to find natural products, selected by professionals. Health and beauty are inevitably connected and Shipka reminds us of this wonderful and eternal relationship. We were invited to create a matching packaging for their outstanding products. And the result is speaking for itself.

www.shipka.bg

client: CoolTour

visual identity | print | wording

CoolTour is not a travel agency. It is your coolest companion to explore history, art, and culture with. CoolTour’s superpower is to show people fascinating places all around the world like Caucasus, Lake Baikal, and The North Pole. Their other specialty is seeking hidden treasures in the so-called mainstream locations like Paris or Rome.

We were inspired by CoolTour’s cause: collecting knowledge and cultural experience while traveling, so it wasn’t difficult for us to create their slogan: Now You Know.

We also identified them as a travel studio based on their boutique service in Bulgarian tourism.

Working on their visual identity, we were inspired by the main geometric figures following the semiotic theory and the symbolism behind it.

www.cooltour.bg

Client: IETM

visual identity | events

IETM — International network for contemporary performing arts — is a network of over 450 performing arts organizations and individual members working in the contemporary performing arts worldwide: theatre, dance, circus, performance, interdisciplinary live art forms, new media. Our task was to create the visual identity of the IETM Plenary Meeting in Sofia, 2014.

www.ietm.org

client: TimeHeroes

visual identity | events

Time Heroes organized an Annual awards ceremony for volunteering GEROITE 2017. Time Heroes highlighted 21 exceptional personalities and causes — dedicated volunteers and courageous organizations, companies with socially responsible policies, journalists.

Our task was to make the visual identity of the awards — from print materials to digital design for the event.

www.awards.timeheroes.org

client: Ethnographic museum Etar

visual identity

Etar is an Open Air Ethnographic Museum situated near Gabrovo, Bulgaria. It shows an authentic cultural heritage, exhibited in an outdoor location. Craftsman street, architectural sites and water facilities represent the era of the Bulgarian National Revival. Families and school groups are the Museum’s typical visitors.

In order to communicate the content to a broader audience we created a space especially for children where they could both play and learn about Bulgarian history, culture and art. It contains modules and interactive exhibits that unite traditions with modernity and express the realistic aesthetics of Etara.

client: Open Arts Foundation

print

Open Arts Foundation is one of the leading cultural organizations in Bulgaria, working for sustainable development and the creation of new models and practices to support the Bulgarian contemporary culture. They contacted us to design the catalogue for their exhibition “Open Art Files: Notes and footnotes”. We took a minimalist contemporary approach, corresponding to the content of the exhibition itself. The compelling project resulted in a solid piece of work representing several generations of Bulgarian artists.

openarts.info

client: Fund of Funds

branding

Fund of Funds is a Fund Manager of Financial Instruments in Bulgaria. FMFIB is established to become the Bulgarian institution, that has the capacity, experience, and expertise to ensure the effective and sustainable management of financial instruments in the context of the European Structural and Investment Funds. FMFIB’s mission is to promote the wider use of financial instruments, such as more efficient and sustainable alternative funding through grants. The ultimate goal of the existence of the fund is to support businesses and public institutions to economic development and growth. FMFIB needed to be positioned as a stable and secure partner to the small and middle-class business in Bulgaria, therefore the brand identity had to carry this message and promote confidence and sustainability. The primary audience in terms of the communication activity of the Fund is financial intermediaries. These include commercial banks, micro-finance institutions, investment funds, and other organizations. FMFIB works with international financial institutions, which had to be considered when creating a corporate identity. To gain international recognition we designed a sign that represents the initial letter “Ф” (from the Bulgarian name of the institution Фонд на Фондовете) and integrates the Latin “F” (Fund of Funds) as well.

The growth and development are stylized in the sign, trough the diagonal lines, that represents the main goal and mission of the institution. The definitive blue palette shows a clear line with the European Union and its principals. The strict layout of the corporate design sets the tone of voice – stability, security and sustainability.

www.fmfib.bg

client: Goethe-Institut Bulgaria

visual identity

The Goethe-Institut Bulgaria is the Federal Republic of Germany’s Cultural Institute located in Sofia, Bulgaria. The Institute is active worldwide, promoting the study of German abroad and encouraging international cultural exchange.

To celebrate their 30’th anniversary, The Goethe-Institut Bulgaria needed a special visual identity to unite and commemorate all their exclusive cultural events during 2019.

www.goethe.de/bg

client: ACT Association

print

АCT is a Festival of Independent Theatre. It’s main objectives are to continue to promote and support the independent performing scene and to propose specific solutions for the development of the independent field and its recognition.

What we did was to gather the information about the festival and design it into a compact programme that presents all events and their participants.

We worked together with the ACT Festival, edition 2013.

www.actassociation.eu

client: Plovdiv European Capital of Culture 2019

visual identity

Bike Together is a network of bicycle routes that lead people through the culture, nature and history of Plovdiv. The main aim of the project is to enable both locals and visitors to discover places, related to the flagships in the programme of Plovdiv European Capital of Culture 2019.

„Follow the green line and let’s rediscover Plovdiv together!“ was the motto of the bike map. We wanted to make the visual identity look natural, bright and contemporary but also to be user-friendly and helpful for people to easily find all cultural spots in the programme.

www.plovdiv2019.eu

client: Muzeiko, America for Bulgaria Children’s Museum

visual identity

Muzeiko is the largest Children’s museum in Southern Europe. The main idea of Muzeiko is to encourage children’s curiosity about science, engineering, ecology, communication, and the arts through play.

Besides all educational children’s programmes, Muzeiko is the author of science events for adults. Muzeiko Science Party is especially for grown-ups over 18 years old and every edition has it’s own topic that reveals curious interactive lectures, experiments and games together with music and drinks.

Our task was to built-in a brand-new logo for Muzeiko Science Party, based on Muzeiko’s original logo (designed to communicate mainly with children) but to keep the identity of the brand.

In 2018 Muzeiko Science Party was renamed to Muzeiko Science Night.

www.muzeiko.bg

client: Goethe-Institut Bulgaria

print

The Goethe-Institut Bulgaria is the Federal Republic of Germany’s Cultural Institute located in Sofia, Bulgaria. The Institute is active worldwide, promoting the study of German abroad and encouraging international cultural exchange.

Together with The Goethe-Institut and its gallery we created their annual program for 2017.

Full of initiatives that focus on contemporary art and support the creative dialogue between Germany and Bulgaria, the gallery presented curatorial group exhibitions with young Bulgarian and German artists, as well as individual projects and installations.

www.goethe.de/bg

client: Muzeiko, America for Bulgaria Children’s Museum

merch | packaging

The Tangram is a dissection puzzle, invented in China. It consists of seven flat shapes. The objective of the game is to rearrange all separate pieces into various forms and figures.

Muzeiko’s main mission is to inspire children to learn through play. That’s why we created a special tangram edition that shows principals of configuring separate shapes into the cyrillic alphabet among with punctuation marks, geometric forms, animals, statues and many more.

client: Synthesis Gallery

print

Vernacular MashUp! was an exhibition by the French artist, collector and photobook publisher Jean-Marie Donat. He was presented by The Synthesis Gallery, Photosynthesis Art Centre and French Institute in Bulgaria. The exposition showed five series from his collection of found photography gathered for more than 35 years.

It was a great pleasure for us to take part in the exhibition by creating its communication design.

gallerysynthesis.bg

client: ADA

print | anual book

ADA stands for Architectural & Design Agency. ADA Ltd. is a leading architectural design agency in Bulgaria. The activity of ADA Ltd. involves all stages of the design process and covers the full range of planning services: urban planning, architecture, and engineering, interior design and landscaping, supervision. They approached us in 2011 with the task of making an annual book celebrating 20 years of leadership on the market. We designed a book showcasing all their projects and made a visual collage on the cover giving a glimpse of the projects they worked on. The book is wrapped by a blue stripe that serves as a timeline and corresponds with the projects on the cover.

client: Space for Change

print

IETM — International network for contemporary performing arts — is a network of over 450 performing arts organizations and individual members working in the contemporary performing arts worldwide: theatre, dance, circus, performance, interdisciplinary live art forms, new media.
Our task was to create the visual identity of the IETM Plenary Meeting in Sofia, 2014.

We gathered the whole information about IETM into detailed catalogue.
It consisted the events’ schedule, art and social programme, short bio about the special guests and more practical information.

www.ietm.org

client: Buldecor

print | web

Buldecor is a leading company in the European market in the field of bespoke furniture for the retail and hospitality sectors. Buldecor needed a well-designed representation of their brand for a world fair in Germany. We designed a catalog containing their best projects with high attention on images and execution, representing the brand values.

www.buldecor.com

exhibition design

This exhibition reveals a master who has remained hidden in the history of graphic design, and reilluminates his creative work. Logo Room exhibits original handmade works that capture the master craftsmanship of a graphic designer, as well as presenting reinterpretations of Kanchev’s works through a unique perspective rather than delivering his design work, one to one. The results consist of multi-dimensional mediums, such as installation, video, and printed material. These works shed light on something beyond the practical side of logos, thereby encouraging viewers to experience the design characteristics of the logos through diverse mediums.